The problem of car is with the consumer psyche.
People worldwide associate cars with some sense of human gargantuan ego.
Leadership of the country only fires this passion more and more.
We are yet to discover a country where a head of state has been travelling in a 800 CC car which is about 3 meters in length.
Here we clearly see bigger the better psyche. On top egos of set the price points, for example Mini from BMW now, a small car that is steeply priced & there are buyers for it not for size or performance, but it is expensive.
Society has till now associated large cars with success & therefore we have S class, 7 series & the types.
It starts hurting the ego of the people in a poor country like India also when they are asked to go for a NANO, a car which is barely 700 KG, 700 CC and hardly 2.6 meters in length.
Worse people do not patronise that car because it is the cheapest car in the world at less than 2,500 US$ on road. People think it to to have stigma in India as the price point is almost like a 150 CC bike.
I do not know how the human psyche would react if Nano with some more frills comes out with an elitist version having price points close to MINI. I am sure then it would have then social talking points.
Cars are not yet purchased solely at its virtue and utility in all cases , but in most cases it is the only display of your social prominence parked outside your home.
The value system is psychological & elusive of sensibilities. Well mostly.
People worldwide associate cars with some sense of human gargantuan ego.
Leadership of the country only fires this passion more and more.
We are yet to discover a country where a head of state has been travelling in a 800 CC car which is about 3 meters in length.
Here we clearly see bigger the better psyche. On top egos of set the price points, for example Mini from BMW now, a small car that is steeply priced & there are buyers for it not for size or performance, but it is expensive.
Society has till now associated large cars with success & therefore we have S class, 7 series & the types.
It starts hurting the ego of the people in a poor country like India also when they are asked to go for a NANO, a car which is barely 700 KG, 700 CC and hardly 2.6 meters in length.
Worse people do not patronise that car because it is the cheapest car in the world at less than 2,500 US$ on road. People think it to to have stigma in India as the price point is almost like a 150 CC bike.
I do not know how the human psyche would react if Nano with some more frills comes out with an elitist version having price points close to MINI. I am sure then it would have then social talking points.
Cars are not yet purchased solely at its virtue and utility in all cases , but in most cases it is the only display of your social prominence parked outside your home.
The value system is psychological & elusive of sensibilities. Well mostly.